Case Study: Website Refresh

Sinema Restaurant + Bar

SITUATION

One of Nashville's most popular restaurants and bars, Sinema was in need of a new website that looked as great as their interiors, showcased the full visual glory of the food, and ranked higher.

CHALLENGE

Differentiating Sinema from Senator Kyrsten Sinema in search was a core focus. We knew this would lead to a lower volume of traffic, but with the right SEO strategy, the traffic would be higher quality. 

SOLUTION

Curating the best images and redesigning the clickpath to be big, beautiful, and simple, we rebuilt the site from the ground up to be faster, mobile-friendly, easier to navigate, and SEO optimized.

 RESULTS

  • Irrelevant impressions have decreased 78% while relevant traffic is up 13%.

  • Average Google position has increased 7 places.

  • 927 keywords are now ranking on the first page of Google (an increase of 369 new keywords) with an average 62% click-through since re-launch.