Case Study: Brand Marketing Strategy and Martech Stack

NuSachi

SITUATION

NuSachi had a solid brand identity in place and a basic website. It was time to attract a targeted B2B audience with content to draw them in and and funnels to convert them into qualified leads.

CHALLENGE

Advertising options are restricted for hemp and CBD companies, and the market for B2B contract manufacturing in CBD is small. Images of the hemp plant and verbal descriptions of ingestible hemp and CBD products could not safely be used for the most popular forms of audience growth on social media, paid or organic.

SOLUTION

We developed targeted content around market need, built with language taken directly from voice of customer on sales calls. We ran ads successfully and worked closely with a PR firm to expand brand halo. Building evergreen "safe" content with great design and a tightly focused voice, we grew the brand footprint around stories, beliefs, and themes, to start sales conversations with qualified clients.

RESULTS

On sales calls, the most highly qualified prospects nearly always remarked that the content felt like reading their own thoughts.
Through content marketing, advertising, and PR, the brand got in front of 107 million people
Our funnels generated over 1,000 leads at an under $10 CPL average for a B2B contract manufacturing offer with ~$20k initial order value + LTV potential