Case Study: Brand Therapy, Website, eCommerce

Acme Feed & Seed

SITUATION

Located in a landmark historic building in downtown Nashville, ACME is a local favorite: a family-run restaurant and bar with 3 stories, a rooftop, a sushi bar, bbq, live music, and a gift shop.

CHALLENGE

Sometimes when you grow, things break. ACME had grown to the point of internal disruption and needed a brand-focused strategy to align their internal culture with new growth marketing initiatives. For those interested, you can see their old site here.

SOLUTION

Starting with Brand Therapy, we worked together to develop "Where The Locals Go" as the core brand message leading a website refresh, e-com build, and updated marketing strategy.

 RESULTS

  • Event bookings up 20%

  • Online sales up 22%

  • Real-time dashboards showed which marketing efforts drove sales, which went up 11% over the next year.

  • New site generated over 1.2M impressions and 631 keywords ranking on first page of Google with an average of 36% click-through since re-launch.

New Acme Mission Statement with new tagline “Where the locals go”