Case Study: Brand Therapy™

Brand Camp at Knoxville Entrepreneur Center

SITUATION

Starting in 2017, we were asked to lead marketing workshops at the Knoxville Entrepreneur Center (KEC) for different cohorts of their startups.

CHALLENGE

We quickly discovered that most of the startups had major issues in their branding that would create crippling bottlenecks downstream.

SOLUTION

We shifted the focus over to Brand Therapy™, rehabbing company brands and giving them all makeovers alongside fresh go-to-market strategies and in some cases brand new websites and collaterals.

 RESULTS

An entirely new program, called "Brand Camp", was created at the KEC based on our work together, with many more successful cohorts.

Before and After Brand Therapy™

Before and After Brand Therapy™

Before and After Brand Therapy™

Essential Brand Guide

Curriculum Overview

Curriculum Overview

Social score card