Case Study: Brand Therapy, Website, eCommerce

8th & Roast Coffee Co.

SITUATION

8th and Roast, one of Nashville's best specialty coffee roasters and coffee shops, needed to grow their brand's footprint and drive growth with updated and optimized web and socials.

CHALLENGE

They were so focused on product quality that it was difficult for them to dedicate internal resources to content creation, posting, engagement, and growing the brand online.

SOLUTION

After a thorough brand review, we rebuilt their website and e-com and trained their internal team on lean content production for blogs, a podcast, email list, socials, and an optimized Google My Business.

 RESULTS

  • eCom sales jumped 230% in the first 18 months

  • Web traffic increased by 192%

  • eCom has a 4.2% conversion rate

  • Quality product led to a 67% returning order rate

  • Local demand paired with upgraded content and SEO has built up over time to an average of 130,000+ relevant impressions per month across all web and socials