NotBlackLabs

Powering growth with magnetic branding and strategic creative

CLIENT TRANSFORMATIONS

PEOPLE LOVE US

“One thing about leading a company is knowing your weaknesses, putting your ego aside, then finding the answers you need, Ernest did that for us!! My Dad always said, "a fool wonders, a wise man asks””

— Tom Morales

Founder, TomKats, ACME and The Southern

“Ernest is a polymath, wonderful human and headed towards true #baller status. Use his big brain, you won’t be sorry.”

— Mark Montgomery

Entrepreneur | Investor: Echo Music, FLO, Made In Network, @hellomarko, NuSachi

“It was awesome watching them put our startups through Brand Therapy™ and verbal and visual brand transformation. It was a critical piece of our program’s success… can’t wait to work with them again.”

– Jonathan Sexton

Partner, Boldsquare

“#notblacklabs was instrumental in helping reposition the issue of medical cannabis in Tennessee, using branded language to move from a “cops vs. hippies” false narrative over to a more accurate conversation about relief of pain and suffering, medical freedom, and good old school American values.”

— Jeff Livingston

President, TN Medical Cannabis Trade Assoc.

“It’s easy to lose focus while growing a company, but they drew out that intrinsic motivation that leads to success. The branding they created while working with us fits our mission perfectly.”

– Bruce Ramshaw

Founder and CEO, CQ Insights

“In one whiteboard session, #notblacklabs was able to condense my life’s work down to a simple guiding statement that had eluded me for years, and yet makes perfect sense on many levels: “organize chaos”. With that starting point, every word that follows makes more sense and adds meaning. If you’re looking for someone to find the signal in the noise, look no further.”

– Chris McMurtry

Founder: DART, r.ai, Upload1nce; VP Product, Pex

WHAT IS BRAND THERAPY™?

We call our process Brand Therapy™. Whether you're starting your branding process from scratch or need a brand refresh, we will guide you in asking the right questions to get to the soul of your business and your customer's needs so you can power new growth with clarity, vision, and purpose.