Case Study: Strategy

Harry Fox Agency

SITUATION

America’s Largest Music Licensing Organization's business is complex, and their website had become overwhelming.

CHALLENGE

Prospects were getting lost in the content. Users were confused by too many complicated explanations, and navigation was a labrynth.

SOLUTION

We managed to simplify their value proposition down to two choices: License Music | Get Paid. This made it easier to attract the right prospects and simplified the acquisition process dramatically.